We can see the four styles in action all around us...
Disneyland
Disneyland
When Disney opened their first theme park in 1950 they designed the park to appeal to people of all four styles. They wanted everyone who came to enjoy and experience something that matched their personal style.
Disney created four theme parks:
Adventureland appeals to Drivers. Excitement, Action, Exploration, Pirate dens, Haunted houses, Activity.
Fantasyland appeals to Promoters. World of dreams and make believe, fairy tails, it’s a small world, knights in shining armour and damsels in distress.
Main Street attracts Supporters. Old fashioned values, Family, Horseless carriages, Family restaurants, Gift shops, Old fire and police stations.
Tomorrowland attracts Analysers. A world of science and technological, Space travel and exploration, Monorails, Interactive hi tech futuristic displays.
Many writers use four characters to build their story around. They assign a behaviour to each person and that helps them write “in character”.
Here are some examples…
Harry Potter
Most schools have four houses so does Hogwarts School of Witchcraft. When students arrive they have the ‘sorting hat’ placed on their heads which reads their personalities and assigns a house to each student.
Slythern are Drivers
"Here you are in Slytherin where you'll make your real friends, Those cunning folk use any means to achieve their ends.“
Gryffindor are Promoters
"You belong in Gryffindor, where dwell the brave at heart, Their daring, nerve and chivalry set Gryffindor’s apart.“
Hufflepuff are Supporters
"You belong in Hufflepuff, where they are just and loyal, Those patient Hufflepuffs are true and unafraid to toil.“
Ravenclaw are Analysers
"Here in wise old Ravenclaw, if you've a ready mind, Those of wit and learning will always find their kind."
Ninja Turtles
Ninja Turtles is another example of four different personality styles coming together to complement each other and form a great team. Each has special qualities the others don’t have.
Leonardo is the leader of the group and a Driver. He keeps the others in line. He’s in control directing the team to their next project.
Raphael has attitude and is a Promoter. His judgement usually causes trouble for all. His ideas are never thought out as to the consequences.
Michelangelo is a Supporter. He’s optimistic and prevents fights between the other turtles. He keeps the peace and is ready to help.
Donatello is an Analyser and is the brains of the group. He’s the craftsman who makes all their weapons.
Many TV shows are created around four main characters.
The Simpsons
The Simpsons is the longest running comedy show on TV.
Homer is a Promoter. He’s always got an idea or scheme and no matter what goes wrong he bounces back and is always optimistic. He wants the good things in life and to have fun. He’s very much a big picture person and not very concerned with details or problems he may cause.
Bart is a Driver. He is always looking to gain an advantage for himself. He’s inward looking and often ignores people’s feelings. He tries to figure out a way for him to get the most by doing the least. He’s full of action and can’t sit still.
Marge is a Supporter. She looks after the family, is concerned about each of them and provides encouragement when they’re down and recognition when they succeed. She’s interested in security and doesn’t like change. She puts others ahead of herself.
Lisa is an Analyser. She's smart, talented, has attention to detail and wants to do everything right. She practices, is top of the class and cares about politics and the environment. She’s a tender soul who doesn’t like failure or being criticised or being made fun of.
Sex in the City
Perhaps you can now see why this show has been so popular.
Samantha – Driver
Carrie – Promoter
Charlotte – Supporter
Miranda - Analyser
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